Reboot

on .

The Castrol Canadian Touring Car Championship Reinvents Itself For 2011

Nick Wittmer (left) chases a group of BMWs in Super Touring action at Mirabel.

After four years of competition, the Castrol Canadian Touring Car Championship (CCTCC) decided it was time to take the next step in its development as a major touring series.

As it prepares to kick off its fifth season in May, fans and partners will see the CTCC sporting a new look and feel as it undertakes a major rebranding effort.

The new identity, designed to carry the spirit and energy of touring car racing, began was introduced at the Canadian Motorsports Expo in late January.

“I am proud of the results. This strong new brand will help us create broader awareness and ultimately grow the series!” said John Bondar, President of CCTCC. The new brand identity was created by Toronto-based branding agency Baker Vandertuin Inc., with the series website designed and developed by Compass360 Inc., also of Toronto.

The Compass360R Honda Civics in action at Mosport in 2010.Castrol is a founding partner and has been a key supporter of CTCC since its inception. Each year CTCC and Castrol have worked to build on their partnership and are proud to continue in 2011. CTCC delivers strong value and allows Castrol to energize their brand and grow their sales. As they move into their fifth year together, CTCC looks forward to expanding their efforts with the Castrol team particularly in social media.

“Congratulations to John and the entire series on the achievements with CTCC. We are proud to have been partnered from the beginning and delighted that so many competitors have switched to Castrol’s EDGE Advanced Synthetic oil since its introduction last year,” said Marsha McLaughlin, Communications Manager, Wakefield Canada Inc. (Castrol).

“We are very excited to welcome Continental Tire as a new partner for the next three years. Continental has developed a race tire based on the same performance principles that go into their ExtremeContact family of products. The ExtremeContact race tire will be the official and exclusive tire of the CTCC. We look forward to working with the entire Continental team under the guidance of their Marketing Manager Terry Smouter,” Bondar said.

“CTCC is the top road racing series in Canada and we are extremely proud to be the presenting sponsor of the series. This partnership allows us to expand our marketing reach and to promote the performance of our ExtremeContact line of tires,” said Terry Smouter, Marketing Manager, Continental Tire Canada, Inc.


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